I finished the third Skype call of the day, dragged myself to the bedroom and collapsed on the bed. I felt as exhausted as someone who just completed a marathon. I couldn’t lift a finger and just lay there still, trying to recuperate and find much needed quiet.
This was quite a while ago. And I did drain myself out many more times after that day. But except during unusual times, I don’t experience that sort of burnout anymore because nowadays my business is fully aligned with my personality type.
I’m a Myers-Briggs INFP, and 100% introverted. From a business perspective, that means I need to have as few one-on-one business interactions as possible and do enough quiet work on my own. What about you? Have you adapted your business to your personality type?
Whether introvert or extrovert, your Myers-Briggs type says a lot about what sort of business activities will energize you and what sort will drain you.
Once you’re clear about your needs based on your personality, you can take the next step to align your business with your preferences. Now, let’s take a look at the three biggest benefits of adapting your business to your introvert personality.
- You attract your Perfect People,
- You can select the best revenue model, and,
- Your business becomes sustainable.
The first benefit is that you attract your Perfect People
Your Perfect People are the people who resonate with you the most, who love everything you create, and who engage in conversations with you in a way that energizes you. They get you and respect your boundaries, and they know that you get them too. It’s a joy to work with your Perfect People.
You’ll often find out that many of your right people are also introverts like you. They value quality over quantity, need quiet introspection, prefer peaceful interactions, and require system and structure.
So, when you tailor your business according to your introverted personality and communicate your preferences everywhere from your website copy and design to the content and style of your blog posts, more of your Perfect People will notice and find you. And those who don’t resonate will stay away.
A second benefit is that you can consciously select the revenue model that’s the best fit for you
You can implement various revenue models when you’re using the Web as your business platform. However, some models will challenge your natural boundaries whereas others will work in harmony with them. For example, if you’re an introvert and build your entire revenue model on one-on-one coaching or consulting sessions, then you’ll be drained and start dreading your business sooner than you think.
In that case, depending on your introversion type, the model you choose must have a sound ratio of active and passive income, with most of your income coming from books, self-study courses or other products that do not require constant interaction with people after each purchase.
And the third benefit is that your business becomes sustainable
What I mean by a sustainable business is the use of your resources, including your time and energy, efficiently to achieve the results you want over and over again. This gives your business the ability to continue into a long term without you, the introvert solopreneur, feeling burned out. And it also enhances your bottom line.
When you know yourself, your capabilities and your introvert preferences, you can craft a seamless system that allows you to use your resources effectively and select recurring business tasks and activities wisely.
A sustainable business does not suck the life out of you. On the contrary, it boosts your energy. You end up doing your best work and enjoy every single minute of it. Well, at least most of the time…
Not everything is always roses when you’re running a business
There’ll be times when you’ll have to do things that kill you as an introvert. This still happens to me, too. And it’s normal. But as long as the foundation of your business is in harmony with your needs and strengths as an introvert, you’ll be fine.
With such an alignment in place:
- You’ll attract your Perfect People,
- You’ll be able to consciously select the revenue model that’s best for you, and,
- Your business will become sustainable.
I no longer do more than one session a week and have crafted my consulting offers in a way that allows me to do the kind of work I love and that I can largely complete on my own. This was a solution I applied for my own business and that worked.